Sep 13
11
Maximizing Social Advertising for Lead Gen, Engagement & ROI
Social advertising has evolved dramatically over the last 12 months. It has gone from a nice to have marketing tactic for community building, to a necessity for any lead generation company. This presentation focuses on how a company can differentiate themselves from competitors, and how they can capture the target audiences’ attention from users in a space where they would otherwise be distracted, or wouldn’t be in a business mindset. Audiences will learn the best practices for social advertising in:
- Facebook – Target based on college majors & age – use demo reporting to isolate top performing age brackets and expand. Use high contrast images that (loosely) are on topic, & copy that speaks to pain points for users.
- LinkedIn – Target based on groups rather than titles to hit a more active audience. Write copy that indicates it can make users job easier & get them promoted.
- Twitter – Target individual thought leaders rather than circus brands. Closely monitor follower quality & analytics to pace budgeting.
- Real world case studies from brands like Salesforce.com that show how they turned Facebook into a lead source with a CPL comparable to search.
Moderator:
, Social Advertising Director, aimClear®
Speakers:
, PPC Team Lead, SEER Interactive
, VP Marketing, Ad Roll
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.
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